Testing is smarter than gambling!
"The customer always wants something a little different on the doormat. A big envelope or an envelope with a bulge, a pen or some other gimmick. Because an envelope with a bulge is opened nine times out of 10.
Peter on the revamped Code Post filter
"The customer always wants something a little different on the doormat. A big envelope or an envelope with a bulge, a pen or some other gimmick. Because an envelope with a bulge is opened nine times out of 10.
Don’t declare everything on the envelope
"The customer always wants something a little different on the doormat. A big envelope or an envelope with a bulge, a pen or some other gimmick. Because an envelope with a bulge is opened nine times out of 10.
Note: asking for attention works!
"The customer always wants something a little different on the doormat. A big envelope or an envelope with a bulge, a pen or some other gimmick. Because an envelope with a bulge is opened nine times out of 10.
Scratch & Win always works
"The customer always wants something a little different on the doormat. A big envelope or an envelope with a bulge, a pen or some other gimmick. Because an envelope with a bulge is opened nine times out of 10.
Response begins with data
"The customer always wants something a little different on the doormat. A big envelope or an envelope with a bulge, a pen or some other gimmick. Because an envelope with a bulge is opened nine times out of 10.
Making responding easy is not difficult
"The customer always wants something a little different on the doormat. A big envelope or an envelope with a bulge, a pen or some other gimmick. Because an envelope with a bulge is opened nine times out of 10.
College direct mail for healthy kidneys
"The customer always wants something a little different on the doormat. A big envelope or an envelope with a bulge, a pen or some other gimmick. Because an envelope with a bulge is opened nine times out of 10.
PSI-Vransen first to test addressed distribution of Spotta
"The customer always wants something a little different on the doormat. A big envelope or an envelope with a bulge, a pen or some other gimmick. Because an envelope with a bulge is opened nine times out of 10.
Distributing Direct Mail in the Netherlands? Rules around distribution
"The customer always wants something a little different on the doormat. A big envelope or an envelope with a bulge, a pen or some other gimmick. Because an envelope with a bulge is opened nine times out of 10.