Reward customers and make them ambassadors of your brand!
Want to reward your loyal customers for their loyalty? And would you like them to promote your brand with conviction? The answer is undoubtedly “yes”! Well, then a “member get member” campaign, also known as tell-a-friend, via direct mail is the key to success for your brand.
By selecting your active and loyal customers from your database and targeting them directly via mail, you reach an audience that already knows your brand well. And most likely satisfied with your product or service. These customers are ideal candidates to promote your brand to their friends and family. Engage them in a “member get member” campaign and encourage them to share their positive experiences and bring in new customers.
It is not only fun to receive, but even more fun to give away. But how do you apply this in practice? Add an extra coupon or pass to your direct mail that your customer can share with a friend, associate or family member. Take advantage of attractive offers and unique codes for both the existing customer and potential new customer. That’s how you keep it unique, personal and measurable!
Whatever your strategy, it is important to make sure your direct mail is creative, relevant and appealing to your target audience. By combining clever design and an enticing offer, you can maximize customer engagement. This will increase the success of your “member get member” campaign. Get started today and discover the power of direct mail for your marketing strategy!
The benefits of a ‘member get member’ promotion at a glance
- Strengthen loyalty: By engaging active customers to bring in new customers, you strengthen the bond with your existing customer base.
- Increased customer acquisition: Leverage your customers’ personal network to organically and cost-effectively expand your customer base.
- Improved targeting: Because existing customers know your products and services well, the new customers they refer are more likely to be a good fit with your target audience.
- Increased engagement: By sending your customers a physical coupon or pass that they can share, you encourage interaction and encourage them to actively participate in your campaign.
- Turn on word of mouth: People often rely on recommendations from friends and family when making purchasing decisions.
- Strengthening brand identity: By involving customers in promoting your brand, you strengthen your brand identity and position yourself as a company that values its customers and values their opinions.
- Measurable results: By using unique codes, you can accurately measure the effectiveness of your “member get member” campaign. You can track the number of referred customers and evaluate the ROI of your campaign.
In short, a “member get member” or “tell-a-friend” campaign via direct mail is an effective way to reward your loyal customers while attracting new ones.
Curious about how a “member get member” campaign can strengthen your brand? Let’s explore the possibilities together! Contact us today on 020 – 495 38 38 to discuss how we can take your marketing strategy to the next level. Of schedule an appointment with one of our colleagues right away using the button below.