Direct Mail & Online = Dream team for your brand
Keep surprising your target audience: Combining direct mail and online
With a multichannel campaign, you reach more! By using different channels, you increase the effectiveness of your marketing strategy. A powerful combination is the use of direct mail combined with online channels, with which you can achieve excellent results in terms of traffic and online orders.
Various applications are possible. For example, you can send your target audience to your social media channels via a QR code or direct them to other digital platforms. In addition, you can use digital media to enhance your direct mail. Consider sending pre-announcement and reminder emails. With a relatively low investment, you will thus increase the effectiveness of your direct mail campaign.
But that’s not all. How about online targeting through Google Ads, social media or targeted bannering? The power of repetition is enormous. Therefore, the combination of offline and online marketing makes your campaign extra successful.
Let’s look at the main benefits this strategy brings:
More recognition, more response
By using both direct mail and online channels, you increase the likelihood that your target audience will recognize your brand and take action.
A higher return on investment
With the combination of direct mail and online marketing, you can achieve a higher ROI. By making targeted investments in both channels, you maximize your returns.
A better customer experience
By spreading your message on different channels, you offer your customers a varied and engaging experience. This contributes to a positive brand experience.
A greater contribution from your brand
By leveraging the synergy between offline and online channels, you increase the impact of your brand. You reinforce the message you want to convey and increase the engagement of your target audience.
In addition to these important benefits, there are other advantages:
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With direct mail, you cash in on your online efforts. By adding tangible and personal communication to your online strategy, you make your marketing efforts tangible and memorable.
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Countless combinations of offline and online channels are possible. By experimenting with different mixes, you can discover the most effective strategy for your brand.
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Target groups are approached in the way they prefer. By using both offline and online channels, you give your target audience the choice of what form they want to receive your message in.
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Highly targeted targeting with repetition is possible. Using both offline and online channels allows you to reach your target audience at multiple times and in multiple ways, increasing the likelihood of conversion.
Want to learn more about Direct & Digital’s capabilities? Then read more here and find out how you can strengthen your brand with the powerful combination of direct mail and online channels.
Getting started right away? Then schedule an appointment today to surprise and reach your target audience!