Peter on envelopes and enveloping
"The customer always wants something a little different on the doormat. A big envelope or an envelope with a bulge, a pen or some other gimmick. Because an envelope with a bulge is opened nine times out of 10.
A DM you’ll have to sit down for
This personalized flyer/address carrier is a great example of how to captivate and engage with direct-mail
Peter on finishing
"You can also choose from a range of different techniques when finishing. Creasing is folding in thicker paper. Perforating we use a lot because we always want a response option in the DM. For example, a reply card that you