Endless personalization with direct mail

What do you do if you rent 2500 different professional machines and tools for many different target groups? Make the direct mail relevant and personal. For Boels, we devised a special direct mail with a message tailored to each target group, fully automated. This makes personalization easier and everything can be produced efficiently in one run. They varied with 450 different signatories (depot managers), the 3 closest locations in the vicinity of the receiver, 11 languages, 10 countries, different product segments and a variation in the range.