How do you combine email and direct mail for more conversion?
"The customer always wants something a little different on the doormat. A big envelope or an envelope with a bulge, a pen or some other gimmick. Because an envelope with a bulge is opened nine times out of 10.
Using Direct Mail to reactivate your inactive customers
"The customer always wants a little something different on the doormat. A large envelope or an envelope with a bulge, a pen or other gimmick. Because an envelope with a bulge will be opened nine times out of ten.