You want a direct mail campaign that not only stands out, but also gets results. At PSI-Vransen, we specialize in direct mail productions. Whether you're working on fundraising, loyalty programs or lead generation, we offer solutions that fit your goals perfectly. From creative concept to doormat delivery, we guide you through the entire process.
From concept to execution
Your campaign deserves a strong, unique concept that moves your target audience. Together with you, we develop creative solutions that are not only visually appealing, but above all focused on results. Our experts will create a concept that fits your needs exactly. You can count on:
- Concept development
- Design
- Copywriting
- Photography & infographics
- Design & technical concept
Our goal is to use creativity to get the maximum return from your campaign. Want to learn more about how we approach this? Schedule a creative brainstorming session with our team and find out how we bring your message to life.
Independent direct mail productions
Outsourcing your direct mail productions can be complicated, especially if you don’t know exactly where to start. We make this process easy for you. As one of the largest independent DM production partners in Europe, we have a carefully selected network of production facilities that meet the highest standards of quality and reliability. Whether you need personalized mailings, self-mailers, envelopes, loyalty cards or magazines, we will always find the best solution for your project.
Thanks to our independence, we are free to choose from the best options on the market, without being limited by our own machinery. This means we can offer the ideal solution to suit your needs and budget, without unnecessary costs. You can trust us to ensure a smooth production process that meets the highest quality standards.
Let’s discuss your production options together and discover how we can make your campaign a success.
Inserts in magazines and postal packages
Want to reach more customers without the cost of a full mailing? Including your message in magazines or postal packages is a smart and cost-efficient way to reach your target group. We have contact with all national and international magazine publishers and access to the parcel delivery network of well-known organizations, so you can spread your message quickly and flexibly.
Want to know how inserts can increase your reach? Book an inspiration session and we’ll show you how this solution fits into your marketing strategy.
Fulfilment
After your (direct mail) campaign is sent, the real work begins. Your prospect, member, donor or customer wants to respond, is going to request information, wants to order or sign up. It can be quite a challenge to do this flawlessly and efficiently. With our years of experience in fulfillment, we ensure flawless handling of response processing, reporting, file management, handling, shipping or warehousing. You can focus on the next steps while we take care of the logistics.
Want to know how we can handle your fulfillment flawlessly? Book a no-obligation consultation to discuss how we can streamline your logistics processes.
Reach the right people
Want to get your message directly to the right people? There is a wealth of data available to target and effectively recruit with your direct mail campaign. We work with reliable and professional data providers to select qualified target addresses that are a perfect fit for your B2B or B2C campaign.
With access to more than 8 million households and over 70 features, we make sure your message reaches the right people. Of course, we always work in accordance with the strict requirements of privacy legislation, so that your data is processed safely and correctly.
Want to know what hiring addresses cost?
Examples consumer selection criteria
- Zip code area and residence;
- Gender, age and marital status;
- Life stage, child in the home;
- Deceased at the address;
- Charitable Givers;
- Interests (e.g., home furnishings, perfume and cosmetics, technology, etc.);
- Living situation: buying house, renting house, with or without garden, energy label and WOZ value.
Examples selection criteria companies
- Full Postal Address (Company Name – Address – City – PO Box Address)
- Phone number
- Contact name
- Function contact
- Company size (number of employees, turnover, number of branches)
- Industry
- Website
Our solution: in 3 steps to the right insert
- Inventory
Inventory of available data and intended audience. - Selection
Selection of available lists and additional data. - Coordination
Data processing (profiling, deduplication, enrichment).
Data processing and validation
Good data is key to the success of any direct mail campaign. We’ll help you clean up, unify and validate your data so it’s ready to use. Whether it’s moving checks, death records or mailability checks, we’ll make sure your data is accurate and up-to-date.
Want to know if your customer data is ready for the next campaign? Let us check your data and receive advice on possible improvements and optimizations.
Our solutions for data processing
Moving Check
Not everyone actively reports a move. It is also no longer natural to report it through the mail relocation service. Using various sources, we indicate which customers can still be mailed and which customers have moved, with a new address if desired.
Death Register
Nothing is more annoying to reach the next of kin of customers who have died. These can be excluded by performing a validation on the death register.
Mailability check
Does the name correspond to the address, are the address details correct, do zip code and city match? Avoid unnecessary costs and increase the quality of your database.
Uniform
Not every database contains all data in separate fields. However, this is important, especially in the case of personalizing the message. Our data specialists take care of unifying, deduplicating and structuring data. Well-known examples are: initials with middles, place names in capitals, separating inserts from last names, capitalization, etc.
Secure processing of your data
You want to be sure that your customer data is processed securely. We meet the highest security standards and work according to the DDMA Privacy Guarantee, so you can be confident that your data is in safe hands. We have extensive security measures in place regarding the storage, processing and handling of data. We have summarized these measures in a security agreement.
Of course, you want to be sure that your customer data is processed securely. Find out about our privacy measures and how we manage your data safely and securely.
Send mail
When the time comes to send your message, we provide an efficient and affordable solution. Whether it’s national or international shipping, we take care of it. You have a single point of contact, access to our extensive network and can count on transparent costs and reliable delivery.
- One point of contact for all your mail.
- Advice on proper delivery.
- Access to an international network.
- Intensive quality control.
- Lower administrative burden.
Want to know how we can help you send your mail? Get no-obligation advice on the most efficient and affordable mailing options for your campaign.
