The Persgroep multimedia company, owner of many large newspapers in The Netherlands, manages several different brands with one subscriber database. How to integrate the communication of these brands ánd many different elements in one single DM production? Just use as many versions as possible without complicating things too much. PSI-Vransen developed a solution where any fullcolour version can be changed without negatively affecting the costs. Our direct mail specialists ensured efficient data sorting, coordinated production and effected quality control.