Concept and Creation
PSI-Vransen helps you in the areas of fundraising, subscriber acquisition, loyalty programs, lead generation, incentives and more. We set the target group in motion. That is the art of seduction and activation. Striking, clear and especially good scoring concepts. We have countless examples to share with you. The focus of our creative team is on returns. Functional design, promotional copy, appealing images; With us, creativity serves the result. After all, more response is our profession. We help you further with:
- Concepts
- Design
- Copywriting
- Photography
- Infographics / illustrations
- Technical concept
Direct Mail Productions
Carefully outsourcing your (direct-mail) print production? As one of the largest independent buyers in Europe, we study and inventory the possibilities at the most diverse graphic companies in Europe and beyond. Whether it concerns extensively personalized mailings, self-mailers, pop-ups, customer cards, catalogs, envelopes, magazines or stationary. We have a carefully selected network of production facilities that meets high requirements in terms of quality and reliability.
Our commitment: completely independent, objective and unhindered by our own machinery, finding the complete connection with the wishes of your production. Naturally, without unnecessary costs and with the best service. Our objective is that you rate our work with a minimum of 8.
Use inserts in magazines and post packages
A smart and cost-efficient way to reach new customers is to enclose your message with packages and in magazines. PSI-Vransen has contact with all national and international magazine publishers and has access to the network for parcel shipments from well-known organizations. The optimum mix of inserts can be used quickly and flexibly.
Examples of consumer selection criteria
• Age characteristics
• Lifestyle characteristics
• Family composition
• Property characteristics
• Geographic features
• Purchasing behavior characteristics
• Car characteristics
Examples of selection criteria for companies
• Company size
• Employee class
• Function groups
• Industry
Our solution: to the right insert in 3 steps
Assessment
Together we identify the objectives and characteristics of the target group.
Selection
Selection of insert positions with relevant magazines and postal packages.
Coordination
Coordination of the entire process. From planning and purchasing to providing printed matter and the correct method of delivery
What do inserts cost?
Fulfillment DM
The preliminary phase is over. You have approached your ideal customer / donor with the right proposition. But then? Your prospect, member, donor or customer wants to respond, request information, order or register. That may seem simple, but in reality it is an entire organization to do this logistically and without errors. Thanks to our many years of experience, we can certainly call ourselves specialists in taking care of complicated fulfillment processes: response processing, reporting, file management, handling, shipping or warehousing. Professional and with flawless handling.
Target group addresses of consumers and companies
A great deal of data is available in the Netherlands and elsewhere for a targeted recruitment campaign. PSI-Vransen works together with professional and reliable file owners and selects and supplies qualified target group addresses for your campaign, both business to business and business to consumer. Of course we only work according to the strict requirements of the privacy legislation. In combination with years of experience in various industries, we know which lists work best for you. More than 100 characteristics of more than 5 million households.
Examples of consumer selection criteria
• Age characteristics
• Lifestyle characteristics
• Family composition
• Property characteristics
• Geographic features
• Purchasing behavior characteristics
• Car characteristics
Examples of selection criteria for companies
• Company size
• Employee class
• Function groups
• Industry
Our solution: to the right insert in 3 steps
Assessment
Inventory of available data and target audience.
Selection
Selection of available lists and additional dates.
Coordination
Data processing (profiling, deduplication, enrichment).
What do target adresses cost?
Data processing: standardize & validate customer data
Data is “key” when reaching the right target group. Not every organization is able to easily make the data suitable for direct marketing applications, such as selecting, exporting, standardizing and validating the data for use. This service can be used per project or periodically. The result: a perfectly personalized message that is arriving.
Our solutions for data processing
Moving check
Not everyone actively reports a move. It is also no longer self-evident to report this via the post moving service. Based on various sources, we indicate which customers can still be emailed and which customers have moved, with a new address if required.
Death register
Nothing is more annoying to reach the relatives of customers who have died. These can be excluded by performing a validation on the death register.
Mailability check
Does the name correspond with the address, are the address details correct, does the postcode and place of residence match? Avoid unnecessary costs and increase the quality of your data file.
Uniformize
Not every database contains all data in separate fields. However, this is important, certainly in the case of personalizing the message. Our data specialists take care of the standardization, duplication and structuring of data. Well-known examples are: initials with intermediate points, place names in uppercase letters, removing inserts from surname, capitalization, etc.
Your data is processed securely at PSI Vransen
PSI-Vransen has the privacy guarantee of the DDMA. This means that we strictly adhere to the regulations of the government and the sector organization. We are careful with your data and handle it reliably. We apply comprehensive security measures with regard to the storage, processing and processing of data. We have summarized these measures in a processor agreement.
Sending Direct Mail
How do you get your message on the mat? PSI-Vransen is an independent agency for national and international porti. We bring transparency to the various porting options in Europe. Moreover, we guarantee quality and reliable solutions at the lowest possible costs. You benefit from our purchasing volume, which makes rates even sharper. In short, value for money.
Why do PSI Vransen take care of your porti?
- One point of contact for mail
- Competitive prices
- Advice for correct delivery
- Access to national and international mail network
- Intensive quality control
- Lower administrative burden